The UKs Magravine is branching out into the U.S.
The play comes as the management agency undergoes a major rebrand.
Going forwards, the company co-founded by IMG and YouTube stars Joe Sugg andCaspar Leewill be known asMVE.
MVE’s new management team (Caspar Lee and Joe Sugg front left-right)MVE
A new company logo has also been created.
In the UK, Olivia Russo has been upped to General Manager.
The unit will focus on finding new talent to guide in thedigitalspace.
He specializes in social media management and has brokered deals between global brands and influencers like Nina Dobrev.
For Sugg, the news comes six months after he unveiled a new production company, Final Straw Productions.
BBC Studios is an investor.
He began his online career making videos with Lee.
