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Mayer said the team is speaking to buyers across the spectrum.
For a small team we have a robust slate, she added.
We are lucky to be launching with such a great catalog to pull from.
Peter Traugott (left) and Rebecca MayerKeshet
This helps us bring in partnerships with producers.
The people we are working with are cut from that cloth.
Mayer said the team is so far leaning slightly more heavily on the catalog than the other two prongs.
Ashley Williams. Image: Phillip Faraone/Getty Images for Hallmark Media.
We have flexibility in the way we construct deals and every single approach is bespoke, explained Mayer.
The scripted operation has in recent years been behind the likes of NBCsLa Breaand Apple TV+sEcho 3.
The couple gathers their neighbors and asks for help to find a match for them to go out with.
There is a blank space in feel good unscripted, added Mayer.
I have been in unscripted for 20 years but this feels like a relatively new genre.
Planned for 2025, the show will be one of Hallmark+s first originals that makes it to screen.
The push into unscripted makes so much sense for Hallmark as a brand, she added.
They are launching streaming not taking away linear so we are not losing a buyer we are gaining one.
Casting onSmall Town Setupis currently taking place and shooting will begin in a few weeks.
