Sunday came in at $16.5M, down 19%, a strong attributable to Mothers Day.
Who knew moms were fans of thePlanet of the Apesmovies?
Typical Mothers Day Saturday to Sunday drops are around the -28% range.
From left: Noa (voice: Owen Teague), Freya Allan, Raka (voice: Peter Macon).Disney
As we said yesterday, theres hope for summer in a movie that can beat its tracking projections.
Not everything is destined to become flat footed.
Also, this is the third day in a row where the evening shows came in stronger than comps.
Ryan Gosling in ‘The Fall Guy’Universal Pictures
Great job, Disney, and thats off a B CinemaScore and 79% Rotten Tomatoes audience score.
In sum, Apes movies just hold.
Then shifted to our charismatic villain, Proximus, Nova, and, Raka.
This was to get to get the audience to relate to the characters.
Next, strategic reveals were made, i.e.
Freya Allans Mae speaking, so as to shock audiences.
This then allowed Disney to utilize Mae as a key figure throughout the rest of the campaign.
Tickets went on sale timed to March Madness basketball games.
Disney pumped the movie across its verticals, i.e.
Disney+, FX, Hulu, NatGeo/Wild, ABC, ESPN+, and Star with special placements.
There was a branded franchise collection on Hulus home screen and carousel on Disney+.
There were What a Wonderful Day!
Custom 60-second spots aired during Comedy CentralsThe Daily Showwith Jordan Klepper.
Custom Caution Apes on Horses signs were placed in nearby areas.
There was a TikTok creator partnership created for history buffs, nature enthusiasts, survivalists and film enthusiasts.
opening this May of$52M-$55M.
This is all fueled by PLFs and Imax screens which are delivering 44% of the weekends till.
Rotten Tomatoes audience score has eased to 79%.
Social media monitor RelishMix detected mixed to positive word of mouth beforeKingdoms opening.
This looks freaking incredible.
I gotta rewatch all the previous ones before this comes out.
These movies are so cool.
Every movie was awesome.
I was not expecting a fourth installment, but man, this looks great!
Whatever direction theApesfranchise goes next, it looks like fans will follow.
Those moviegoers going bananas for this sequel were in the South, South Central and West.
AMC Burbank is currently the highest grossing theater in the nation with $67K.
Some were even put off by the mixed genres.
Critics didnt think it was funny at 17% on RT, nor did moviegoers at 44%.
Tracking saw it around $50M.
RT Audience sentiment is still at 82%.
The rest of the top five is as follows:
2.
Hands down tonight, its the best preview cash for a Ball movie, beating all of hisMaze Runnertitles.
