The streamer has now rejigged its executive team following this push.
Lauren Andersonhas been named Head, Brand and Content Innovation.
The news was revealed in a memo from Amazon MGM Studios Head of Television Vernon Sanders.
Lauren AndersonGetty
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She will continue to oversee the AVOD originals teams.
This includes both our global audience and, with the introduction of advertising in Prime Video, our advertisers.
This new endeavor will be supported by a single-threaded partnerships team.
This team will lean into unique, financially-efficient creative and production, including brand-funded scripted.
Benoit Landry will lead the newly created Branded & Talk group.
Justin Holt will lead Creative Ad Operations.
hey feel free to cascade this information to others in our organization.
