Broadcast accounted for 20.4% of TV usage, which is a 1.4% gain month-over-month.
As for cable, it recorded the largest monthly category across all three categories, ballooning 1.7%.
On cable, NFL preseason events and the first presidential debate were to thank.

Super Mario Bros. Movie; Special Ops: LionessNBCUniversal; Paramount Global
Broadcast viewing in August was down 5.5% year-over-year and cable viewing was down 10.6%.
Suitswas still dominating streaming in August with 11.7B minutes viewed across Netflix andPeacock.
The second most-watched series was NetflixsThe Lincoln Lawyerat 4.5B minutes.

Disney+ took the third and fourth place spots withBlueyandGuardians of the Galaxy Vol.
See more details in the graphic below.