The 2023 box office per Comscore through Sunday is at $3.36 billion, 28% ahead of 2022.
Despite summer getting off to a slower start withGuardians of the Galaxy Vol.
ABC promoted the performance duringAmerican Idols Disney Night as the studios social handles released the featurette Halles Ariel.
‘The Little Mermaid’Walt Disney Studios Motion Pictures / Courtesy Everett Collection
There were also custom Twitter Emojis for each primary character in the film.
There was also a custom Snap National & RF lens allowing fans to become Ursula on Snapchat.
EntTelligence estimates thatLittle Mermaidpulled in 7.4M admissions over three days and potentially 9.2M over four.
Michelle Rodriguez in ‘Fast X’Universal
Not including preview night,Little Mermaidreps 59% of this weekends moviegoing foot traffic so far.
Matinees (1PM-5PM) were huge repping 35%.
Mattel broke new ground with its manufacturing to create doll hair that depicts Ariels.
1 best seller in dolls across various retailers.
Pandoradeveloped a customThe Little Mermaidcollection with a global ad campaign over 80 markets.
There were digital and deluxe versions of the soundtrack in CD and vinyl.
Additionally, Target will play custom content with talent and film footage in 1,800+ locations.
The film also took over SiriusXMs Disney Hits channel.
In addition, several social media influencers have been singing classic songs from the film.
Disney social media pages and Disney music pumped this up.
There was viral reposting with a strong rate of 31:1 off 19 videos on YouTube.
Most vibrant lands for Ariel were the East, South, and South Central.
All the PLFs went to her.
However, Imax auditoriums were split between the Disney pic andFast Xgetting later showtimes.
Biggest theater was the El Capitan in Los Angeles at a huge $177K Friday gross.
And as we told you yesterday the weekends counterprogramming looks awful.
No, comedies arent broken.
BothMachineandAbout My Fatherhave their own inherent handicaps.
Meaning the stand-up projects arent technically cannibalizing each other.
They just look like something you see on Netflix.
Machinedid $2.2M on Friday at 2,409 theaters for whats looking like a$5.2M3-day,$6.2M4-day.
Pic was soft everywhere.
AMC Burbank is the top theater in the country with $7K so far.
That said, there were sellout shows for the live preview gross of the film on Thursday.
The movie cost $20M, and Sony gets a fee.
About My Fatheris seeing a$1.46MFriday, with a 4-day at$5Mat 2,464 theaters.
Who doesnt want to see Maniscalcos life story on the screen?
Women were 54% dominant, with a very older skewing audience at 52% over 45.
The biggest demo was over 55 at 34%.
Theatrical is used simply to spur the downstream market.
The Regal Fresno saw the best gross on Friday at around $3K.
Nicole HolofcenersYou Hurt My Feelingsdid$474Kon Friday, for an estimated$1.3M3-day and$1.6Mat 912 theaters.
Exits were 75% positive, with a 42% recommend.
Oddly a guy skewing film at 58% for this Julia Louis Dreyfus sophisticated romantic comedy.
The film just feels older and a throwback to what Woody Allen use to do.
At that pecking order,Little Mermaidis bound to be the third best 4-day Memorial Day debut.
Overall, Ariels preview number is the seventh-best ever for a PG- or G-rated title.
AfterLittle Mermaid,May tentpole holdovers UniversalsFast Xand DisneysGuardians of the Galaxy, Vol.
3give the holiday weekend a spine.
Well make sense of these pics fates as they make their way through the weekend.
The firstGuardianstook 44 days to the three-century mark stateside.
(Read the review.)
One would think the Sebastian Maniscalco crowd would be showing up.
Critics dont get it at 30% Rotten, audiences do get the joke at 75%.
Critics are at 43% Rotten, audiences better at 75%.
(Read the review.)
(Read the review.)
Tracking pegged the Halle Bailey movie at a $120M 4-day start over Memorial Day.
Female skewing movies, likeTwilightfor instance, often get a bad rep for being front-loaded.
