As forLive from E!
Just last week, the E!
saw its highest-rated day of Oscar programming in the 18-49 demo since 2020 and third consecutive year of growth.
Live From E! Emmy Awards red carpet coverageBrandon Hickman/E! Entertainment
The red carpet telecast was up 36% in the demo versus last year.
There are two noteworthy exceptions here, which are the SAG Awards and the Emmys.
The Emmys actuallyhit another all-time lowin January with just 4.6M tuning in to watch the ceremony on Fox.
Yet, somehow,Live From E!saw some significant audience growth.
On linear, the coverage was up 11% in minutes watched year-over-year.
The SAG Awards didnt air on linear television, like all the others did.
According to Nielsen, the ceremony tallied around 170M viewing minutes.
Thats up 4% and 10%, respectively, versus last season.
Its not one size fits all in terms of what that audience expects.
Coverage of the former delivered 241M social video views and social post engagements.
Meanwhile the latter was responsible for more than 400M video views.
People want to engage with the stuff after the show.
They want to talk about it with their friends socially, she said.
Thats the punch in of behind-the-scenes content that the social audience craves, Neal said.
Next up for E!
is the MET Gala, and theres another Emmys coming up just around the corner as well.
