The conference finals in both basketball and hockey broadcast by WBDsTNTand DisneysESPNandABC have been remarkably lopsided.
Last year, ad revenue from theNBA playoffsalone reached $842.4 million.
Its pretty much a nightmare scenario, at least for this round.
The Denver Nuggets celebrate their sweep of the LA Lakers in the 2023 NBA Western Conference Finals.Allen Berezovsky/Getty Images
The ad shortfall has materialized even as viewership has been healthy.
The Panthers are looking to eliminate the Carolina Hurricanes on Wednesday in the Eastern Conference Finals.
The flurry of wins by one side could lead to an odd lull in the sports calendar.
Boston and Miami play Game 5 of the Eastern Conference Finals on Thursday.
I could see it getting to more than 20 million viewers, he said.
Miami, while lacking in household-name talent, has become a novel attraction this year as a No.
8 seed knocking off heavily favored opponents, plus it plays in a good-sized home market.
The opposite outcome from the conference championships, though, would have been guaranteed box office.
Lakers-Celtics is like Dodgers-Yankees, Adgate said.
Theyve faced each other 12 times before and its always been a major draw.
