Sundays NCAA Womens Basketball championship matchup between Iowa and LSU was historic in more ways than one.
ET, drew 9.9 million viewers, peaking at 12.6M, acrossABC,ESPNand digital platforms.
However, that was the lowest average audience for the NBA Finals since 2007.
LSU plays against Iowa during the fourth quarter during the 2023 NCAA Women’s Basketball Tournament championship game at American Airlines CenterPhoto by Ron Jenkins/Getty Images
Thats down about 6% from last years mens finals.
The championship game between the San Diego State Aztecs and Connecticut Huskies is tonight on CBS.
That was up 57% from last years early game.
Iowa-South Carolina averaged 5.5M viewers, a 72% lift from last years late game.
Both matchups also set records for college sports on ESPN+.
