What a great late Christmas present for exhibition.
Disney is reporting weekend 4 forAvatar 2at$45M, -33%, and running total of$516.7M.
Theyd be crazy to pull them off with the pic making so much money.
M3GAN in M3GAN directed by Gerard Johnstone.
Why did Universal go this weekend withM3GANinstead of the MLK holiday weekend, whenScreamwent last year?
Also, heading into MLK weekend,M3GANlooks to have a great hold from the holiday stretch.
WhileEscape Roomfinaled at $57M domestic, the sense is thatM3GANhas more legs in her.
‘Avatar: The Way of Water‘Disney
The pic over-indexed in Hispanic and Latino markets like Texas, where horror plays well, i.e.
Rio Grande Valley, El Paso.
But also over-performed in markets such as Chicago, Detroit, Memphis, and Birmingham.
Such movies asTop Gun: MaverickandAmerican Sniperrallied in the 3,000 miles between the entertainment capitals.
No NYC or LA runs in the pics top 10.
The pic goes wide over MLK.
Hopefully it clicks more and proves to turn the tide for older-skewing titles.
Rotten Tomatoes score from audiences stands at a great 97%.
Whats the endgame stateside forAvatar 2?
Some think it has a shot at $650M.
3D showtimes, I hear, repped a third ofAvatar 2s fourth weekend take.
Hopefully, the horror fans dont have this front-loaded.
Universal did a spectacular job here making a creepy doll film for the TikTok generation.
There was none of that.
That gang came out for the Rams game at halftime last weekend and cut the rug again.
Its great gimmick marketing that sells a horror film and makes it a must-see.
The 18-34 crowd came out at 62%.
Men under 25 attended at 19%.
Women at 53% gave the film an overall 72% grade in PostTrak exits.
Also indicative of that demo, 20% came to the movie with 2 to 4 friends.
Its possible thatAvatar 2surpasses the fourth frames ofForce Awakens($42.3M) andBlack Panther($40.8M).
)M3GAN(Uni) 3,509 theaters, Fri$11.7M, 3-day$27.5M/Wk 1
3.
Universal has a vibrant No.
Universal also owns No.
3 in DreamWorks Animations third weekend ofPuss in Boots: The Last Wishat 3,913 locations.
The movie ended its first week with just over $85K.
The pic sits at 67% fresh on Rotten Tomatoes but remains an audience pleaser at 94%.
Universal is betting $17M heading into the weekend onM3GANwhile tracking was seeing well north of $20M.
Horror fans always come out on Thursday night so hopefully this great momentum keeps up.
The pic is booked at 3,509 theaters and is expected to take the No.
2 slot behindAvatar: The Way of Waterwhich is eyeing between $25M-$30M in weekend 4.
When reviews are good the rotten tomatoes score is VERY IMPORTANT.
When reviews are bad critics dont matter.
That pic was 50% with critics on RT with a 52% audience score.
The sequel made $113.5M for the week.
Proof that poor ticket sales dont necessarily impact awards season chances.
