CEO Greg Marcus noted that there werent fewer films in the first half, just not the right mix.
It has to be what I call a normal slate.
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The market still needs big and small films.
‘Inside Out 2Walt Disney Studios Motion Pictures / courtesy Everett Collection
Youve got to take enough swings and you got to get people back in the habit, he said.
The movie theater experience is another story.
Its harder to do, but that is where the financial returns are.
Its shares popped 5% today after the numbers.
Marcus Theatres revenue fell to $101 million in the second quarter from $137 million a year ago.
