The Balkan region was always somewhat neglected, she tells Deadline.
The experience was there, the people were there we just needed the right market.
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And so, NEM (New Europe Market) Dubrovnik was born.
Sanja Božić-Ljubičić
But this is still a poorer region that cannot function without the financial injection of other countries.
Secondly, people dont buy as much as they do in, say, Norway.
But her mission to bring local stories to light with international expertise is unwavering.
The CEE region should be the target, yet we need to open up to the world.
When you confine yourself, it makes it hard to open up to the world and other ideas.
The region, she says, is brimming with creatives but for her practice makes perfect.
But now, its slowly happening.
We need to provide the best the media world can offer.
