Marlene Masureis TikToks new General Manager, Operations, across Europe the Middle East and Africa.
She has replacedRich Waterworth, who has left the Chinese-owned social media platform.
Masure has been at TikTok since 2022.
Marlène Masure is now EMEA content chief at TikTok and Rich Waterworth has exitedCourtesy TikTok, Getty
Before joining, she was Chief Commercial Officer for the Organizing Committee of the Paris Olympics.
Prior to that she was at Disney in France for over a decade in a variety of marketing roles.
The changes mean TikToks GM for the EMEA region is now out of Paris.
Waterworth was based in London.
It also found itself mired in debates around online safety.
Before that he was at British broadcaster ITV.
He is now spending some time studying and researching at the Oxford Institute at the University of Oxford.
The rejig at the content team is part of wider changes at TikTok that kicked in earlier this year.
Theo Bertram has exited as VP of government relations and public policy in Europe.
President Joe Biden has signed a bill that requires that ByteDance to divestTikTokor face a ban on app stores.
The company confirmed the new role for Masure and Waterworths departure to Deadline.
