Elaborating in an interview with Deadline, the exec said the campaign has two primary stages.
Number one is to tease What is this thing?
I havent heard of this before.
A rendering of a sign on LA’s Sunset Boulevard promoting Max, the rebranded Warner Bros Discovery streaming service.Courtesy of Warner Bros Discovery
So its just to venture to get peoples attention, he said.
That is, to build a bit more of an emotional connection to the brand.
Adding to that mission is the fact that Maxs debut isnt the same as launching from scratch.
Well be all over, Spagnoletto said.
Its a full 360.
The color also tied in with existing brands like Warner Bros, he noted.
Prime Video, Paramount+ and Disney+ are all different gradients of blue compared with Max, the exec added.
