SUNDAY AM WRITETHRU:Theres not much going on at the weekend box office.
Yes, point fingers at the dual strikes impact on the theatrical schedule.
But its also January, which typically counts a couple of the years lowest-grossing weekends.
From left: Avantika, Renee Rapp, Bebe Wood, Angourie Rice in ‘Mean Girls’Paramount
Per Box Office Mojo, the first two weekends of January grossed $85.7M and $97M, respectively.
SonysMissingwas the lone wide studio release teeing off with $9.1M.
Through ten days, newMean Girlsis pacing 19% ahead of 2004sMean Girls,which finaled at $86M.
Ariana DeBose in ‘I.S.S.‘Courtesy of LD Entertainment
Was it because audiences werent informed in the marketing that it was a musical?
No,Mean Girlsfans are fully aware of that.
Nonetheless, this January is all aboutMean Girls.
Bleecker Street, post Covid, has been opening their wide entries in this box office vicinity.
will be between $5M-$7M.
Huge numbers in Canada, NY, L.A., and Minnesota, we understand.
Pic is coming in with an estimated$875K.
At a $7K per theater average, its ahead of NEONs $5K expectations.
NEON booked key Black theaters in Baltimore, Chicago, and Atlanta.
Some key local and national spots were booked.
NEON worked closely with DuVernays Array on a multi-tier marketing campaign.
Were hearing OK numbers in NY, LA, Atlanta, and San Francisco.
The movie is 81% certified fresh on Rotten Tomatoes.
Chart updated with Sunday figures.
