Legendary/Tri-StarsThe Book of Clarenceremained unchanged, bombing with$3Mover 4-days.
Total MLK 4-day looks to be around $121M, which is $3.8M off from last years holiday.
Still, without the storm, the notion is that there would be more bucks.
Paramount
But a confidence exudes that business will recover once everyone in the Midwest thaws out.
Overall, 2M attendedMean Girls, according to box office stat firm EntTelligence.
Biggest demo for EntTelligence on the film were 26-35 year olds at 34%.
Lindsay Lohan and Paramount Pictures President and CEO Brian Robbins
Those under 25 were only 37%.
Seventy six percent of the attendance forMean Girlswas between 1 PM-8 PM.
She tells him, Its October 3rd.
The one-liner has led to fans of the film celebrating the pic with memes and wearing pink.
Paramount also dropped the title treatment for the newMean Girlsmovie on Oct. 3.
Meanwhile, from the film, Jenna Fischer count 5.4M follows and Rapp 3.2M.
Posts for 12 Days of Fetch yielded over 24M views.
Being inserted into the film were e.l.f and Secret deodorant (P&G) partnerships.
There was a custom spot featuring cast members Avantika and Bebe Wood.
Cinnabon had specialty pink icing on their buns and packaging with splashes forMean Girlsat their stores.
PLFs delivered a strong 25% of the box office on this teen comedy.
This is ahead of where tracking spotted the Jason Statham film.
Legendary/Tri-StarsThe Book of Clarencestill isnt being opened by anyone, with a 4-day of $3M.
Nobody really rationalized what audience this experimental faith-based film was for.
Faith-based moviegoers like their straight-up, vanilla heartwarming stories.
Not zany things that riff off the Bible, but are rather spot-on.
Elsewhere, Warner Bros. biggest film of the Christmas season,Wonkacrossed thehalf billion markworldwide.
Seventeen movies grossed over $1M over the 4-day box office, versus ten last year.
Overall, MLK box office looks to stand around $119.7M, -4% from a year ago.
Sunday studio reported estimates:
1.
Remarkable, considering how solid the movie is playing across the East, Midwest, and Mountain areas.
Other popular places forMean Girlsare Philly, Nashville, and Salt Lake City.
A movie that plays to the middle of the country something Hollywood should have more of.
AMC Lincoln Square in NYC is the top-grossing cinema so far with just under $50K.
Mean Girlsgets a B to the original pics A-.
Screen Engine/Comscore PostTrak audiences are really hard on the movie at 3 stars, 70%.
Women overall gaveMean Girlsa grade of 69%.
Premium large format screens rep 26% of the movies ticket sales so far.
The movie gets a B+, which is better than StathamsMeg 2(B-) andExpend4ables(B-).
PostTrak exits are good at 84% positive and a 63% definite recommend.
Guys showed up at 62%, with 42% of ticketholders between 18-34.
Those over 45 numbered 38%.
Biggest demo was 25-34 year olds at 26%.
Overall, marketplace stands at an estimated $120.9M over four-days, -3% from last year.
Sony, I understand, comes out clean with a distribution fee.
The movie about a Christ-like prophet is positioned toward the faith-based, but theyre not entirely embracing it.
PostTrak moviegoers flat out rejected the movie at 67% and a 45% recommend.
Highest-grossing cinema for this movie is the iPic Atlanta, with a low $6K.
Business, whatever amount there is of it, is in the East and the South.
The movies previous overseas release from then is currently $121M.
Godzilla Minus One is currently the fifth-highest grossing non-English language film at the domestic B.O.
Saturday estimates:
1.
Essentially, the depth we had with holdovers last year was deeper unless Warner Bros.Wonkaand SonysAnyone But Youcan overindex.
That movie ended its U.S/Canada run at $68.2M.
FRIDAY AM:Paramounts next iteration ofMean Girlshas minted$3.25Min previews.
That figure includes 4pm showtimes from yesterday as well as the On Wednesdays We Wear Pink early access screenings.
So farMean Girlsis 3 1/2 stars on Comscore Screen Engines PostTrak with 71% women showing up.
Of those, 44% were women under 25 with 28% women over 25.
Rotten Tomatoes critics are 70% fresh.
Mean Girls, rated PG-13, was directed by Samantha Jayne and Arturo Perez Jr. LegendarysThe Book of Clarencefrom Sonys TriStar is also opening this weekend aimed at Black and faith-based moviegoers.
Its not expected to do well, in the low single digits.
Previews last night were$285kat 1,891 locations that began showtimes at 3PM.
That movie will be hitting 1,300 theaters and is only expected to make around $2M.
Thursday numbers were low for other movies in theatrical release.
Total cume before MLK weekend is$48.2M.
