No one could have seen the success ofThe Rest is Politicscoming, for example.
I hear that term more and more now, he adds.
The scale at which they blow up is unimaginable, he says.
‘The Rest Is History,’ ‘The Rest is Politics,’ & ‘Political Currency,’ (L-R) Jon Sopel, Emily Maitlis and Lewis Goodall at the Podcast ShowGetty
When it comes to WME digital, IP really is the name of the game.
The 10-strong team based in LA, New York and London turns 20 next year.
Other hits include Idris and Sabrina ElbasCoupledomandDua Lipa: At Your Service.
Alex Bewley
Looking Stateside
Bewley continues to monitor happenings across the pond like clockwork.
Pushing into the U.S. has to make sense for that particular podcast, he explains.
On the news side it makes sense [to look to the U.S] with an election coming up.
And our strategy around limited series is to really maximize the American part of them to drive a sale.
The social strategy comes right at the inception of the pod now, he adds.
This can play a major part in monetization.
The opportunities are always big.
