The wiliest movie marketers, explained Ray, take a stab at own a color scheme.
Juno, for instance, had orange stripes with distinctive green highlights.Little Miss Sunshinewas bright yellow.
The firstAustin Powerschose a velvety wine red against gold, surprisingly subtle for an outrageous comedy.
(L-r) RYAN GOSLING and MARGOT ROBBIE on the set of Warner Bros. Pictures’ “BARBIE,” a Warner Bros. Pictures release.Jaap Buitendijk/Warner Bros.
The colors lit your fuse.
The rest was up to the picture.
Green became code for all who love the planet.
Black came to stand for Black Lives Matter.
Blue and yellow for the Ukraine.
The rainbow for Pride, and the modified black-white-brown-pastel-plus rainbow for super-inclusive Pride.
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In 2023, you are your palette.
Your palette is you.
I mean, search Barbie onGoogleand youre hit with a blinding flash of pink stars.
Granted, a nuclear pinksocial mediameme promptedapologiesin the last week; but it only made the phenomenon bigger.
At this point, you cant even look at Pepto-Bismol without thinking of Margot Robbie.
And the color campaign has moved far beyond the Astroturf phase.
A few days ago, I spotted a young womens volleyball camp having fun with a pink day.
The guy coaching wore bright pink shorts.
Moviemarketingdoesnt get better than that.
Fortunately, the promoters over atUniversalare no slouches when it comes to selling movies by color.
The posters were two-tone, a kind of faded lavender-gray against white.
Very slick, cool, magazine-y.
The picture bombed.)
As for me, Ill take seafoam, if its still available.
Because with nothing to sell, every day is pretty much a walk at the beach.
