MIPTVbossLucy Smithgrew visibly emotional as she said farewell to the 61st and final MIPTV late Tuesday afternoon.
We do believe the time is now, she said.
Refreshingly, I hear people say, How exciting, but I also hear, Will it work?.
Lucy SmithRX France
We firmly believe it will and that there is an appetite for a market.
The distribution calendar has moved forward to London in February.
Its the last dance, added Smith.
Thank you for all the magical moments youve created.
Inside MIP London
MIP London will take place concurrent with the London Screenings from February 24-27 2025.
Images of the space were shown to some of this years 3,500 attendees for the first time.
This could take the form of screenings, showcases and market intelligence sessions.
Deadline revealed MIP Londons creation several weeks back.
This years MIPTV market ends in earnest tomorrow, for the final time in its current iteration.
