So were going to do the hard work for you.
This month, we head to the European nation ofBelgiumfor the first time.
Or peel a potato?
When we visited the formats hub of Belgium, we came across a hit musical chairs-inspired series,99 To Beat,that was using the popularity ofSquid Gameto great effect.VRT
We were looking for a show about normal people, Dehennin tells Deadline.
We wanted to do something for everyone that everyone could participate in.
The potato peeling challenge in particular played into VRTs desire to speak to the everyday viewer, Dehennin says.
VRT
We wanted to create games that would make everyone at home scream at their TV, he adds.
She says the concise nature of the format has proved a boon.
And it’s possible for you to cast your net very wide, finding 100 people who represent society.
Its pure, fun, family entertainment.
Belgian channels give format creators the space to develop and are open when talking about development, she adds.
If they believe in the idea then they give it time and budget.
Compared to other territories there is maybe a bit more space.
VRT focuses on entertainment as well as news and that is key.
With99 to Beatlooking set to take the world by storm, heres hoping Belgian buyers keep taking big gambles.
Much like one of the formats playful games, undertaking the challenge may just pay off.
