The Motion Picture Association is taking a more personal approach to its latest campaign againstpiracy.
Its not, but I have a ways, he says.
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I have a VPN.
Were good, he says.
Watch the new anti-piracy PSAs.
No decision has been made on a campaign in movie theaters, where past PSAs have run.
I think that really resonates [to warn users to] think twice.
How does this impact me personally?'
Mancuso added, Yes, there are financial implications.
I dont really know if that really resonates like it should to the American people.
This kind of relates on a more personal level.
It is really coming right into their living room and kind of highlighting the dangers.
While Apple TV and Amazon are not members of the MPA, they are members ofACE.
Netflix became an MPA member in 2019.
He and Mancuso warned of the criminal backgrounds of the operators of the piracy sites.
So its really driven by that kind of change in piracy and the piracy landscape.
