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And what of the sales houses?
Asia Bataeva-Dokalenko heads up the content monetization division at Starlight Media, Ukraines largest broadcasting group.
Work during the war is about complex contexts and challenges, she tells Deadline via email.
“Those Who Stayed” (inset) Ukrainian soldiers prepare Soviet artillery in the direction of Kreminna, in Donetsk Oblast, Ukraine, “Body that Works” (inset) Israeli tanks along the border with the Gaza StripFilm.UA/Getty/Michael Tumarkin/Getty
At first, security was the most important task, since most members of our team are in Ukraine.
That has meant there has barely been a lag in whats on offer in the catalog.
For Palti, the learnings taken from the Covid-19 pandemic have served his company well since October 7.
Our team has learned to adapt to new situations and be flexible.
We are hoping to reach non-Israeli and non-Jewish viewers and educate them, says Levi.
Bataeva-Dokalenko recalls examples of well-known entertainment producers such asUkrainian BachelorEP Hanna Kalyna turning their hands to wartime docs.
But we are not alone in that.
Keshets Wright, meanwhile, says she has been overwhelmed and so very touched by messages of support.
The content will out.
