EXCLUSIVE:Neonhas hired marketing and publicity veteranJoey Monteiroas EVP, International Marketing andAshley Hirschas Manager of International Sales and Marketing.
The move further expands the companys global footprint as it grows its international sales arm headed up by seasoned sales executiveKristen Figeroid.
With a career spanning more than two and a half decades, Monteiro joins Neon from Sierra-Affinity/eOne, where he served as EVP of Marketing and Publicity and was responsible for creative marketing across film markets and festivals as well as international distribution.
Joey MonteiroNeon
He handled campaigns on Academy Award-winning titles including: Nicolas Winding RefnsDrive, starring Ryan Gosling; Miles Teller starrerWhiplash; Margot Robbie starrerI, Tonya;Manchester By The Seawith Casey Affleck; andNightcrawlerwith Jake Gyllenhaal, among others.
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Prior to that, Monteiro worked at Warner Brothers Pictures as Director of Digital Marketing and Lionsgate as SVP of International Marketing, supervising and contributing to marketing campaigns on films such asThe Dark Knight, theHarry Potterfranchise,Hotel Rwanda,Saw,The Curious Case of Benjamin Buttonand Marc ForstersMonsters Ball.
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Hirsch also joins Neon from a tenure at Sierra-Affinity/eOne, where she most recently served as Manager, Marketing and PR, working closely with Monteiro and Figeroid.
Both Monteiro and Hirsch will report directly to Neons President of International Sales and Distribution Figeroid (who joined the company last year ahead of Venice after a long stint at Sierra-Affinity/eOne).
This year at the Cannes Film Festival, Neon will be premieringAnoraIn Competition, the new film fromThe Florida Projectwriter-director Sean Baker, starring Mikey Madison.
Neons recent releaseImmaculate, starring Sydney Sweeney, broke the record for Neons highest-grossing opening weekend at the box office and remained in the top 10 for three weeks, currently sitting at $16M.
Elsewhere on its slate is Pamela Aldons directorial debutBabes, which premiered at SXSW and opens in the U.S. on May 17.
Neon recently garnered seven Oscar-nominations: Five forAnatomy of a Fallfrom Justine Triet (including one win for Best Original Screenplay); one for Wim WendersPerfect Days, the Japanese selection for Best International Film; and another for Pablo BergersRobot Dreams, which was up for Best Animated Feature.
