Thats critical because it all starts and ends with consumers.
Co-CEOTed Sarandossaid the companys scale makes the ad effort viable.
Sarandos also offered context for the companys longstanding resistance to allowing ads.
Netflix’s 2023 upfronts presentation, which was conducted virtuallyAdam Rose/Netflix
But we have actually realized that we left a big segment off the table.
That had never been done before, and the ad kicked ass!
It was like an extension of the movie, and people loved it.
Before long, similar brand campaigns were woven into releases likeJurassic Parkand branded content was on its way.
Were going to bring that same level of creativity to ads on Netflix.
You cant do that on linear TV because people dont live on one channel.
Now, this isnt going to happen next week, maybe not even next year.
And its just one idea.
We cant wait to explore your other ideas and opportunities.
Disney introduced an ad-supported version of its flagship Disney+ service last December.
Its been alittle busy around here, she said.
But weve been incredibly thoughtful about how we engage members with our ads experience.
