Were in the thick of it right now.
I think we could beat our 2019 record when there were just over 12,500 accredited guests, says Esmiol.
It could be that people have registered earlier… well see.

Guillaume EsmiolMDF
One confirmed trend is an uptick in the attendance of Asian professionals, particularly from China.
As of early May, around 170 Mainland Chinese professionals had registered against a total of 25 last year.
Another 80 Hong Kong professionals are also due to attend, against 30 in 2022.

Professionals from Spain, which is themarkets Country of Honor this year, will also be out in force.
Ukraine will also have a strong presence thanks to ongoing support from the Marche as Russias invasion on.
Irans diaspora filmmaking community will also be in the spotlight amid the ongoing Woman Life Freedom protests back home.
Today, its three events in one market.
Cannes will always be Cannes but that alone is not enough.
Were constantly questioning old habits and our services, says Esmiol.
We looked at a lot of subjects this year and gave ourselves a lot of work as a result.
Films sales is the at the heart of the historic market and for me, it remains paramount.
One innovation to have come out of the consultations is a dedicated entrance for sales companies and buyers.
We want to improve fluidity and make it easier for them to get in and out.
Its among a myriad of small things weve done, says Esmiol.
Other tweaks include the revival of two screening rooms in the Riviera exhibition hall.
When buyers come for a screening, it also benefits the other exhibitors, he says.
Weve booked it for the entire two weeks.
It represents a substantial budget, says Esmiol.