NFLCommissionerRoger Goodelland Hall of Fame player-turned-media-personalityShannon Sharpetalked about the leagues embrace ofYouTubeand Sharpes experience as a creator.
The pair appeared onstage at YouTubesBrandcastevent for advertisers in New York.
It was flawless … they brought our game to the fans in a fresh way.
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The tech giant incorporated product innovations like Multiview and also integrated creators into behind-the-scenes programming by its media arm.
The series has gotten between 70% and 80% of its viewership via connected-TV, he added.
You have to become obsessed with it, he said of making content for YouTube.
Creators bring a completely different perspective … and help people enjoy the game more.
