Its really, really tough to actually get them and to be ahead of them.
This thing happened likethis, Solis marveled, snapping her fingers.
People think that we may have had something to do with it.
Taylor Swift and Travis KelceGotham/GC Images
We knew what you guys knew and followed onsocial media.
Travis went to her concert, asked her to maybe come to a game.
We had no idea that she was going to show up.
Luckily, we have an incredible team of specialists working to promote it across league social channels.
Thats a way to bring our core audience to it.
The league aimed to be a student of culture and be ready when the moment hits, Solis concluded.
Theres no way theyre going to sit and watch a 4-hour game, Solis said of Gen Z.
We have to create snackable content that they enjoy.
The NBA has a joint venture with Warner Bros.
Discovery to operate NBA.com and create official digital content, she noted.
Weve put pretty narrow restrictions on it.
Theres a virality, it works.
Getting written about and posted about is the main goal.
