Advertisers Will Tune In To Streaming In 2024 As More Services Court Brand Dollars
That age-old show business concept: heat. Digital platforms like TikTok may be surging, but theres nothing quite like the living room. One concern is its smaller capacity. Getty Images Cord-cutting, too, is siphoning millions of customers away from pay-TV every year. The consequences of those changes could be meaningful for advertising, Wieser wrote in a report forecasting 2024 trends. National TV advertising will grow by low-single-digit percentages in the coming years, Wieser believes....