EXCLUSIVE:The news when Deadline speaks toLisa Krameris the launch of aParamount+branded hub with African pay-TV giantMultiChoice.
The African launch is a case in point.
Other hubs have recentlybeen set upin Belgium, India, Greece and the Philippines.
“Miss Fallaci,” “Coma,” Morris Chestnut & Mark HarmonFrancesco Marino/Paramount+./Coma Day/Diondre Jones/Brian Bowen Smith/CBS
International originals are lower priority, but they will not entirely go away.
But international originals are important for local audiences, and we actually love the cycle.
We are producing internationally, and we are also using international talent in our [U.S.] productions.
Licensing shows to broadcasters and pay platforms and launching branded blocks hark back to a time before streaming.
Ive certainly lived through that sequential windowing structure and all of those ups and downs, Kramer said.
Is Kramer feeling the heat in terms of delivering licensing revenue to the Paramount Global mothership?
The pressure has always been there, she said.
I look at this period as a period of recognition.
The licensing piece definitely fits more noticeably into the overall strategy.
Her wordscome a few months afterBakish passionately reaffirmed his commitment to content licensing during a Mipcom keynote.
Paramount distribution topper Kramer signs off by sharing what might be whisper it signs of free TV bouncing back.
