Obviously, linear is going to keep declining.
Its been declining at about 8% a year when you factor everything in.
We think thats obviously going to continue as the MVPD universe gets smaller.
Jeff ShellNBCUniversal
… We dont know if theres a floor somewhere.
We think its going to continue.
Everybody here on this call probably watches television, he said.
The experience right now is not great.
For consumers, No.
You have to venture to remember where it is.
For most consumers, who are price-sensitive, it is pretty expensive now to get all these services.
It actually ends up being more expensive than an MVPD bundle.
So, I dont think its rocket science to suggest that that consumer experience is not sustainable.
Eventually, theres going to have to be some form of bundled solution thats easy and simple for somebody.
When people get home from work after working a hard day, they want to watch something.
They dont want to spend 30 minutes trying to figure out what they get.
Shell left NBCU in 2023after admitting to an inappropriate relationship with a colleague.
For a lot of us, we thought broadcast would decline along with cable five years ago.
That simply hasnt happened.
