The value of IP, franchise building and packaging was on the agenda atSeriencampin Germany here today.

The common thread is they are locally relevant, said Schildknecht.

People in Germany will feel relatable to those shows.

Deadline’s Peter White hosts panel debate on future of content at Seriencamp

Deadline’s Peter White hosts panel debate on future of content at SeriencampJenrick Mielke

He noted creating franchise and big world ideas was important.

We have a couple in development based on IP, but 98% is original ideas, he added.

WBITVPs Belshaw said that casting was becoming vital to non-U.S. projects.

Drama conference Seriencamp in Cologne, Germany

International casting comes up increasingly, he said.

Theres much more packaging than ever before.

Big streamers like Apple want you to package.

NRK had a series in development back I 2013, with an American partner who was intereste.

The show wasLilyhammerand the partner was Netflix.