Its box office numbers for the opening weekwere auspicious but inevitably did not fully match those expectations.
Overall, the agonies of movie theaters seem to be worsening during this recovery year, rather than improving.
WhenAmazon bought MGMin 2021, Hollywood nervously predicted that its product would be committed to streamerville.
Matt Damon as Sonny Vaccaro and Viola Davis as Deloris Jordan in ‘Air’Amazon Studios/Everett Collection
Airstarring Damon and Affleck seemed to scream mainstream from the outset.
But one question looms: Will the theaters stay healthy long enough to feast on these offerings?
Last week Cineworld, the bankrupt owner of Regal,canceled its effortto sell its entire business.
National CineMedia, the theater advertising firm, also is edging toward bankruptcy.
All this despitethe extra-terrestrial opening ofThe Super Mario Bros Movie.
Nikes adventures in sports endorsement have been intriguingly combative.
Jordans swagger, and his billions, have proved more enduring than most.
