EXCLUSIVE:Keeping current with shows inParamount Globals portfolio is getting a bit easier, as the companys freestreamingoutletPluto TVis beginning to offer full previous seasons before their new seasons premiere on Paramount+.
The initiative starts Thursday withMike Judges Beavis & Butt-Head, with shows likeRuPauls Drag Race All Stars,iCarly,Queen of the Universe, Joe PickettandStar Trek: Strange New Worldsfollowing over the next few weeks and months.
For 30 days, the full prior season of the series will be available during primetime programming on the service, on the Paramount+ Picks channel.
Pluto TVPhoto Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images
Various other channels on Pluto will host special programming blocks across a wide variety of Pluto TV channels and on-demand.
In addition, the new seasons premiere episode will be available on Pluto for one week following its debut on Paramount+.
Related Stories
Writers Guild Of America West Staff Union Wins Voluntarily Recognition, Moves To Negotiate First Contract
AMC Networks Boss Kristin Dolan On Why Streaming Is Better When It’s Wholesale, And What She Learned From ‘Dark Winds’ Netflix Run
Pluto, which emphasizes live viewing, ended 2022 with 79 million monthly active users.
It has been an early leader in the FAST sector and has also been used for synergistic purposes, creating dedicated channels for many Paramount properties and forging strong ties with CBS, the MTV networks and others as a way to respond to cord-cutting.
Since joining the Viacom fold in 2019 ahead of its merger with CBS (and a subsequent rebrand to Paramount Global), Pluto has become an increasingly valuable piece of real estate for the company.
But the latest initiative is breaking ground by offering entire seasons of shows about to debut behind the pay wall.
Watch on Deadline
Paramount strives to deliver audiences a best-in-class streaming experience offering both free and paid options with Pluto TV and Paramount+, said Amy Kuessner, EVP, Content Strategy and Global Partnerships, Paramount Streaming.
This new offering reinforces the power and synergy of Paramounts funnel, both in fueling Pluto TV with popular, fan-favorite original series, as well as serving to promote, market and drive consumers to Paramount+.
