AmazonCEOAndy Jassysaluted the companys progress in video advertising in hisannual letter to shareholders.
Earlier this year, Jassy recalled, Amazons Prime Video started including ads on scripted shows and films.
Streaming TV advertising is growing quickly and off to a strong start, he wrote.
A moment from the Freevee portion of Amazon’s 2023 NewFronts event for advertisers in New YorkSlaven Vlasic/Getty Images for Amazon
Any Prime member looking to avoid video ads has to pay an extra three dollars a month.
As delicate as that message is to sell through with customers, it is a lucrative initiative.
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The letter was released as an SEC filing.
The shareholder letter tackled a range of other topics, including a pages-long, business-school-ready discussion of primitive services.
Amazons annual shareholder meeting will be held on May 22, according to the proxy statement.
