Jeff ZuckerandGerry CardinalesRedBird IMIhas emerged as the new frontrunner in the race to buySquid Game: The ChallengemakerAll3Media.
According to the FT, the private equity group is in advanced talks with All3-ownersWarner Bros. Sources confirmed to Deadline that RedBird is now leading the pack.
The investment firm is 75%-owned by Abu Dhabi andwas formed last year.
Squid Games: The Challenge.Netflix
RedBird also teamed with Dwayne Johnson and Dany Garcia to buy the XFL out of bankruptcy.
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Warner Bros. Banijay was previously the frontrunner but Deadline has confirmed that it pulled out the race late last week.
Others from the sector such as Peter Chernins North Road are also no longer in the running.
A previous Reuters story claimed All3 was looking for 1.3B, a whopping 13 times its earnings.
WBD, RedBird, All3Media and Banijay declined comment.
Liberty Global had not responded to Deadlines comment request by press time.
