Goodell took on a reporters question about whether the romance between Swift and Kelce was scripted.

I dont think Im that good [of] a scripter or anybody on our staff, Goodellsaid.

Theres no way that I could have scripted that one.

NFL commissioner Roger Goodell and Taylor Swift

NFL commissioner Roger Goodell and Taylor SwiftEthan Miller / Neilson Barnard / Getty Images

Shes a remarkable performer.

She knows great entertainment.

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Having the Taylor Swift effect is also a positive, he said.

Stephen A Smith and Shannon Sharpe

Both Travis and Taylor are wonderful young people, they seem very happy.

She knows great entertainment and I think thats why she loves NFL football.

I think its great to have her a part of it.

Obviously, it creates a buzz, another group of young fans.

And I see it.

I see it with others.

I see it with their friends.

I see it with others around we hear the stories, we see the data.

People are talking about the game that werent talking about the game yesterday.

And whatever that reason is Im Im good with it as long as they get exposure to our game.

Taylor is obviously a dynamo, he continued.

Everything she touches… there are people following and so, we count ourselves fortunate and we welcome it.

“Taylor is obviously a dynamo.

Everything she touches, there are people following.