Rajamouli already had made waves globally with his two-partBaahubalifranchise.
ButRRRput Telugu titles into the mainstream outside India, arguably fueling growth in so-called pan-India movies.RRRsN.T.
The crossover could giveWar 2wider audience appeal.
(L-R) Scarlett Mellish Wilson, Prabhas, Nora Fatehi and Sneha Upadhyay in ‘Baahubali: The Beginning’Birch Tree Entertainment/Everett Collection
Given that Hindi is understood in almost three-quarters of India, Bollywood historically was the dominant player.
In 2017,the sequel followed suit.
As the audience expanded for South Indian films, so did budgets and production values.
A good and emotional story can transcend linguistic and socio-cultural barriers.
Whatever comes next, it will be, bigger, better and bolder.
It has been years of audience building, hard work, and love.
Those also includePushpa: The Rise Part 01,Kantara,Karthikeya 2,VikramandPonniyin Selvan: Part I.
There is a great exchange of culture that is happening right now,RRRstar Charan says.
… Im happy that Im in an era where this change is happening.
Its good to be part of the global film industry now.
There will be more films like this that can cross over.
Today he remains bullish.
Theres always going to be an audience of film lovers that, if its good, theyll find it.
Im interested in developing the secondary Western audience that needs to be marketed to.
That audience, as it grows, will have offshoots leaning more toward action or the fantastical.
you oughta have a steady supply and marketing in conjunction with the global release.
I think theres a hunger now.
Variance is looking for the next title to bring to U.S. cinemas.
There is a curiosity once youve seen something youve never seen before, you want to see more.
My hope is that it continues to advance peoples minds.
Rajamouli has said previously that the success ofRRRand the rise of Telugu cinema is really important to him.
Because now I can expand even more, he explained.
