This is the first time that two movies in August both played to north of $50M.
SonysWhere the Crawdads Singonly eased -13% off its Saturday.
Many of the top theaters for this movie were in between the coasts, i.e.
Blake Lively and Justin Baldoni in ‘It Ends With Us’Sony Pictures
The pic cost $25M before P&A.
LionsgatesBorderlandsis DOA at$8.8M, while NEONs low budgetCuckoois on target at$3M.
D&Ws third weekend is ahead ofBarbies which did $53M.
Marvel/Disney/Everett Collection
Well have more updates for you in a bit.
But do not deny the power of his spouse, Blake Lively.
She won Fridays box office withIt Ends With Us.
The Justin Baldoni directed- and -starring feature pulled in$24M(including $7M previews).
Even if you backed out previews,It Ends With UsbestedD&Wyesterday,$17Mto$15.6M.
), but also for female lit books on the big screen.
As weve been telling you throughout the whole weekend, female-driven films can make a 180 at the B.O.
Again, way too soon to call.
The Friday-to-Saturday drop with that movie was -51%.
Post Trak also says that only 24% of the audience came with a spouse/partner or date.
Largest demo is 18-24 at 32%.
Overall at 68% under 35,It Ends With Usskews young.
The Eli Roth-directed feature take of the popular video game got a D+ CinemaScore.
Also D+, who gets a D+?
Why not just give it an F?
Typically, D+s are left for horror movies.
The last D+s handed out by CinemaScore audiences were to 2022sMack and Ritaand A24s Alex Garland-directed genre picMen.
Every so often in a solar eclipse year, Lionsgate will pump out the occasional big bomb.
These gonzo-like movies have limited audiences.
Whats glaringly obvious is that nobody wanted to see this film.
Also, it bugs me SO MUCH that Lilith doesnt have her Siren tattoos.
Yet apart from casting, most complain that the adaptation feels hollow and lacks the games impact.
If this movie cost significantly lower, as it should have, there would be less nit-picking.
I understandGods of Egyptjust hit breakeven, eight years after its release.
However, its the foreign partners, and the slate financiers, who get hurt.
In addition to that D+, PostTrak is pox-ridden forBorderlandsat 46% positive and a 31% definite recommend.
Any cash being made byBorderlandsis coming from the West and Mountain regions.
AMC Empire NYC has the movies best gross with $21K since Thursday.
Neons low-budgetCuckoo,starring Hunter Schafer, is seeing a $1.35M Friday, which includes Thursday previews.
Horror audiences gave the Tilman Singer written- and -directed title a C+.
PostTrak is harder at 68%.
Critics are enjoying this movie at 78% Certified Fresh.
Personally, this movie is crazy fun in the Ari Aster sense of the word.
)Borderlands(LG) 3,125 theaters, Fri$4M, 3-day$8M-$10M/Wk 1
5.
)Cuckcoo(NEON) 1,503 theaters, Fri$1.35M3-day$3M, Wk 1
10.
See how that works?
Currently,D&Wis tying withBarbies third weekend of $53M.
As far asBorderlandsgoes, light candles and say prayers.
What studio executive in their right mind spends $110M+ on the first installment of anything?
The firstDeadpoolcost a net of $58M.
More on that later.
Outside top 5, its NEONsCuckoocoming in at justunder $2Mfor today and$3M-plusfor the weekend.
NEONs bar for success and profitability is significantly lower than that of Lionsgates.
Advance screenings were held Wednesday, but that money will be rolled into todays gross.
A $40M+ opening weekend is in play, if not significantly more.
Under/over 25 on the title starring and directed by Justin Baldoni was 37%/63%.
Wayfarer Studios and Sony co-financedIt Ends With Usfor a song at $25M before P&A.
Meanwhile, Lionsgates expensive $110M-$120M feature take of video gameBorderlands, did$1.32Mlast night.
Pics 3,125 locations include 391 Imax screens, 321 PLFs and 159 motion-seat screens (D-Box, 4DX).
The movie was not greenlit by the Adam Fogelson motion picture administration at the studio.
Thursdays and the weeks top 5:
1.
Its another classic girls against boys on the marquee, alaOppenheimerandBarbie(in demo draws that is).
Many are holding their breath.
IsIt Ends With Usgoing to translate to regular moviegoers?
By the way,It Ends With Usburies that pics previews, which were $2.3M.
Audiences are already loving this at 94%.
Even ifIt Ends With Ussettles for No.
