Narrativ is an online marketplace where brands can use AI to create audio ads.
Narrativ has agreed to our terms, and its platform is an excellent example of how A.I.
can be ethically used, by putting compensation, informed consent and control in the hands of individual performers.
Getty
Brands must secure consent from performers for every use of their digital voice replica in an ad.
This is a new frontier for digital advertising.
use doesnt invalidate that vision.
This is not the first deal that SAG-AFTRA has struck with an AI company.
In January, the unionstruck an agreement with Replica Studiosregarding the use of AI digital voice replicas invideo games.
The union isnt alone, either.
In May, Creative Artists Agency alsobegan working with an AI company called Veritoneto store clients digital assets.
