His manner of death was listed as natural.

The journalist was pronounced dead in the emergency room there just after 11 a.m.

He had called in sick on Friday.

Sam Rubin dead

Sam Rubin in 2019Michael Bezjian/WireImage

Rubins KTLA colleagues were remembering him with tears and anecdotes on the air this afternoon.

We dont know what happened, but it was sudden, longtime morning anchor Frank Buckley said.

His laugh, charm and caring personality touched all who knew him.

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Sam was a loving husband and father: the roles he cherished the most.

Our thoughts are with Sams family during this difficult time.

Today Los Angeles lost an icon and KTLA lost a family member.

Ill be forever grateful for the privilege of working in a newsroom with Sam.

Its the most horrible thing, Winkler said via phone from an airport.

Rubin joinedKTLA Morning Newsin 1991, about six months after the program debuted.

He also was named Best Entertainment Reporter by the Los Angeles Press Club.

Among his chief concerns was changes in eligibility requirements at the SAG-AFTRA Health Plan.

After hearing the news, Fisher wrote on Twitter today, This is a shocking loss!!

!#RIPto my friend of so many years.

Rubin authored two books and has seen his work published in both print and online around the world.

Survivors include his wife, Leslie, and their four children.

KTLA 5 is profoundly saddened to report the death of Sam Rubin.

His laugh, charm and caring personality touched all who knew him.

Sam was a loving…pic.twitter.com/eG0tQswBSH

Im in absolute shock.

RIP, Sam.Thinking the most of your family right now.