Perry is leaving the talent firm after 25 years.

2500 Mediawill focus on non-scripted television and will touch on documentary and scripted programming.

The company will be based in LA with offices in New York.

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Its time to roll up my sleeves and actually make what Ive been selling for years, said Perry.

I want to thank all of my friends, colleagues and partners at Endeavor and WME.

WME will forever be my family, I am just switching seats at the table from partner to client.

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We look forward to working hand-in-hand with Sean as a client of the agency for many years to come.

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2500 Media will be represented by WME.

Variety broke the news.