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Now its really more about finding topics that resonate, he added.
If we dont create content that is meaningful for them, they will just spend time on Instagram.
Franke flagged ZDF and Beta StudiosThe Swarmas a perfect example of European shows cutting through.
‘The Swarm’Schwarm TV Production
European quotas have also forced the Americans not to discriminate against European companies, added Franke.
This isnt just about a U.S. based exec going into France or the Nordics, she added.
We take a talent first approach to these areas.
I dont want every story to be about murder or people getting killed, she added.
Thats why stories like FTX are so interesting.
If you want to see dark stuff you could just turn on the news, said Franke.
Ampere Co-Founder Guy Bisson suggested buyers are falling back on the mainstays of crime and [traditional] drama.
My main focus right now is leading the distribution arm to confirm we address the market flexibly.
This is about changing the way we do our portfolio and taking a positive attitude, she said.
