Not shocking in that well, its a goofy, oldShazam!

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Audience diagnostics are off forShazam: Fury of the Gods.

Rivals believe that the scores on the firstShazam!werent good enough to demand a sequel.

Box office weekend preview Shazam! Fury of the Gods

Zachary Levi in ‘Shazam! Fury of the Gods’New Line

Why did New Line make one?

Warners didnt really drop the ball in marketingShazam!

However, that was always the spirit of this B-tier DC superhero, going back to the first film.

WGA West building in Hollywood

Those premium tickets repped 36% of the pics business this weekend.

Imax ticket sales were $2.6M at 401 auditoriums.

Again, not a must-see for DC fans.

It was f***ed up.

What were going to do, from our first project forward is were going to be unified.

Hes just not serious enough for them in regards to the larger canon.

While all of the above might be logical in regards toShazam!

No one was looking for a sequel to superheroBig.

No, family films arent struggling.Puss in Boots 2, Sing 2,andSpider-Man: No Way Homeproved that.

Its just that the avid moviegoers have returned, just not at the same frequency.

Im told by those in the know that it will be pretty tough to getShazam!

Fury of the Godsin the black.

Heres the top 10 box office as of Sunday AM:

1.)Shazam!

Fury of the Gods(NL) 4,071 theaters Fri $11.7M, 3-day$30M/Wk 1

2.