Friday afternoon: Were hearing that New LinesShazam!

The pic cost $125M before P&A, $25M more than the firstShazam!

While thats nothing to scream Shazam!

Article image

Zachary Levi in ‘Shazam! Fury of the Gods’New Line Cinema

Meaning,Batmanfans arent making their way to this movie.

However, the campaign made ground on TikTok with over 80M views for studio-owned materials.

Theres also critical comparison to the first installment.

Article image

Courteney Cox in ‘Scream VI’Everett Collection

Friday AM:New Lines DC sequelShazam!

Fury of the Godsgot off the ground at 3 p.m. Thursday and posted$3.4Min previews at 3,400 theaters.

Shazam!

That doesnt seem to be the case here withShazam!

Fury of the Gods.Well keep watch if its situation improves.

That said, the firstShazam!was able to pull off an A CinemaScore.

General audiences on Comscore/Screen Engines PostTrak gave the first film four stars.

Why make a sequel?

But it was for good reason: to get access to Imax, PLF screens and premium-ticket formats.

Not to mention, Warner Bros. launchedThe Batmanin March last year (granted, two very different superheroes).

Guys over under/over 25 were equally at 33%.

Diversity breakdown was 53% Caucasian, 17% Hispanic, 13% Asian and 11% African American.

Sonys65saw a first week of$16.6Mafter an estimated$870KThursday, -10% at 3,405 theaters.