As previously alluded to, Shudder isnt immune to the severe headwinds buffeting the entertainment business.
We dont want people to endlessly browse, says Zimmerman.
Youre seeing that film we are releasing that week.
Thats what we believe in, what we love, what we want you to watch.
Gotto explains that Zimmerman might say to himself, Okay, weve got a great creature feature.
What are my favorite either cult, or obscure, or just criminally underseen creature features?
It also has plans for more.
Also known for directing Hulus reboot ofHellraiser, Bruckner finds the overall streaming landscape extremely confusing.
The providing of endless choices, she says, doesnt feel like freedom.
It just gunks everything up.
As a consume, her desire is simply for high-quality storytelling and the knowledge of where to find it.
And as a fan turned partner of Shudder, shes been able to meet every objective.
It really has become sort of its own engine within Shudder.
Its unclear what would happen to the likes of Shudder, should AMC be absorbed into another company.
Any future that turns out in Shudders favor will be one in which it finds ways to scale.
Says Briggs, Horror is triumphant in this age.
20 years ago, nobody thought horror was a major genre.
Thirty years ago, people thought it was a despicable genre.
Today, there are $50 million movies, $80 million movies that are horror movies.
In other words, its not going anywhere.
The hope, for creatives working within the space, is that the same can be said for Shudder.
The irony is that the people that make horror, theyre all a bunch of softies and sweethearts.
Its a very warm community of creators, says Bruckner.
I think everybody kind of rallies around the idea of what the service can be.
I generally think were all kind of fighting for it, in one way or another, to succeed.
