Theres no like option.
you might go as deep as you want.
Its easy to say I support racial equality or mental health.
Rob Weiss, founder of Roar SocialRoar Social
The key was making it easy and fun.
Most use Apple Pay in testing.
The default donation is 1 cent with each tap adding a penny.
When the wallet is empty, a bubble asks users to refill the piggy bank.
Roar Social is meeting a cultural moment, he told Deadline.
Millennials care deeply about social issues, more than any other generation.
I almost launched this company back in 2012.
I came really close.
But I looked at the marketplace and thought, Can the marketplace support this idea?
Advertisers werent doing as much social impact.
There was no Gen Z.
And what we now call legacy social media was kind of new.
And I was kind of born an optimist.
I thought maybe social media would rise to the occasion and kind of be something positive.
Flash forward to 2020 [and] I felt like I saw the forces moving in this direction.
Advertisers began to rally behind social impact, said Weiss.
Users can also click through to see a companys full philanthropic efforts.
I think humans, by nature really do want to make a difference.
And I think humans, in general, are more likely to do stuff when its fun.
Other platforms that raise money, like GoFundM,e arent fun.
And people go there just to do that and they leave.
