Sony Pictures EntertainmentCEOTony Vinciquerrais hoping that Hollywoods creative community will stop worrying and learn to loveartificial intelligence.
That is so far from the truth, Vinciquerra said.
AI is an unbelievable tool for the writers.
Sony Pictures Entertainment CEO Tony VinciquerraAxelle/Bauer-Griffin/FilmMagic
Every writer we talk to says, Were using AI to speed up our process and make it better.
You cant copyright a product that is generated by a computer.
it’s possible for you to only copyright product made by a person.
And everyone in the AMPTP and the production business is fully aware of that and will adhere to that.
You cant get in the way of technology.
People who get in the way of technology dont last long in business, he said.
You look at the buggy-whip business, radio manufacturers.
When radio started in the 20s and 30s, there were thousands of companies making radios.
There arent many people making radios anymore.
AI, the CEO argued, makes production more efficient.
It makes it faster.
Speed is one of the biggest problems in production.
Producing TV shows or films is a complex process and AI will speed that up.
