1 opening as a leading man.
For Martin Lawrence,Bad Boys: Ride or Dieis his 8th No.
This is just the beginning of summer.
Will Smith and Martin Lawrence in ‘Bad Boys: Ride or Die’Frank Masi/Sony
Global was even bigger onBad Boys 4with$104.6M.
That Friday to Saturday hold is very close to whatBad Boys for Lifedid, which was -8%.
PLFs and Imax stateside delivered 38% of the gross.
Sony
Imax only repped 9.3% of the fourth pics North America weekend, or $5.2M at 401 auditoriums.
Global on the Ishana Shyamalan-directed movie is$11.7M.
AMC Southlake Pavilion in Atlanta is the top-grossing cinema in the nation with $155K so far.
Anyone obsessed that the Oscar slap would derail Smiths career um, no.
Studies showed that Smiths box office value among moviegoers would not tarnish post the controversial incident.
Smith did a surprise appearance at the Baldwin Hills Cineplex over the weekend.
Smith cant eat spicy wings:
Why are the Bad Boys always doing the most?
A post shared by Carmelo Anthony (@carmeloanthony)
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SonysBad Boys: Ride or Diesecured$21.6Myesterday on its way to a$53Mopening.
Some even have it a tad higher at$54M at 3,885 theaters.
While thats what tracking saw three weeks ago, the sour market poured cold water on those prospects.
Turns out, initial tracking was right.
This is all according to early AM estimates.
Forty-two percent told exit polls that they came out last night because the fourthquel looked fun and entertaining.
As a genre, action adventure films can be packed with social star-power especially The Fast Franchise.
New LinesThe Watchersis still not being watched with an estimated$2.9MFriday, and$6.7M-$7.1Mweekend.
The Ishana Shyamalan feature directorial debut gets a C- CinemaScore and 57% Rotten Tomatoes audience score.
Watchersdiagnostics saw a low PostTrak of 55% positive, 36% definite recommend.
Very good news after this summer has seen such notable event movies likeThe Fall GuyandFuriosaunderperforming.
Bad Boys 4has all the octane from PLFs and Imax screens.
Sony can crow further about its hold on the No.
In the wake of working with Universal, Warner Bros. attracted him over to its lot.
Im told that the studio shelled out $30M before P&A forThe Watchersalone.
This movie is not a Lionsgate genre thrifty price-profit special.
The highest-grossing movie of the summer so far will see a fifth weekend of$5.75M, -36%.
Men over 25 were dominant at 40% followed by women over 25 at 38%.
If all goes well,Bad Boys: Ride or Diewinds up north of $40M.
The rest of Thursday shook out as follows:
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