EXCLUSIVE: The first trailer forSony PicturesandWayfarer StudiosIt Ends With Us, exec produced by and starring Blake Lively, has made quite an impact since its launch last Thursday.
Garnering 128.1M views in its first 24 hours, according to WaveMetrix, the trailer has hit 222M as of today.
For the sake of comparison, the trailer for UnisWicked the first of two new films based on the musical landed 112.9M views in its first day of release, with pop culture phenomenonBarbiebringing in just 101.6M in the same period.
Blake Lively and Justin Baldoni in ‘It Ends With Us’Sony Pictures
Other recent films that have seen their trailers bested in this metric includeTaylor Swift: The Eras Tour(96.2M),The Marvels(90.6M),Mean Girls(79.3M),Challengers(75.0M) andThe Hunger Games: The Ballad of Songbirds and Snakes(61.6M), to name just a few.
Related Stories
It Ends With Us Trailer: First Look At Blake Lively-Justin Baldoni Romantic Drama
Directed by and co-starring Justin Baldoni,It Ends With Usadapts the highest-selling novel of hugely popular romance novelist Colleen Hoover and marks the first feature adaptation of her work.
Adapted for the screen by Christy Hall, the film tells the story of Lily Bloom (Lively), a woman who overcomes a traumatic childhood to embark on a new life in Boston and chase a lifelong dream of opening her own business.
A chance meeting with charming neurosurgeon Ryle Kincaid (Baldoni) sparks an intense connection, but as the two fall deeply in love, Lily begins to see sides of Ryle that remind her of her parents relationship.
When Lilys first love, Atlas Corrigan (Brandon Sklenar), suddenly reenters her life, her relationship with Ryle is upended, and Lily realizes she must learn to rely on her own strength to make an impossible choice for her future.
Watch on Deadline
Also starring Jenny Slate, Hasan Minhaj and Amy Morton, the film is produced by Alex Saks for Saks Picture Company, along with Jamey Heath on behalf of Wayfarer Studios and Hall.
Exec producers include Lively and Hoover, as well as Steve Sarowitz, Andrea Ajemian, Andrew Calof and Baldoni on behalf of Wayfarer Studios, which co-financed the project.
