South Carolina defeated Iowa in front of a record-breaking national audience on Sunday.
TheNCAAWomens Championship delivered 18.9M viewers across ABC andESPN, which marks an 89% increase in viewership year-over-year.
It comes in behind only the 2015 Womens World Cup Final, according to Nielsen data.
2024 NCAA Women’s Basketball ChampionshipGetty Images
Excluding both football and the Olympics, it is ESPNs most-watched sporting event since 2019.
Its also the networks most-watched basketball game across the board since 2019.
Im also very proud of our talented and committed employees for how they presented this historic event.
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The impressive championship audience caps a womens college basketball tournament filled with historic viewership.
Fridays semifinals averaged 3.1M P18-49 viewers, up more than 130% year-over-year.
